Legal

Privacy Policy

How Pitchfork collects, uses, and protects your information.

Overview

Pitchfork helps creators and brands connect for campaigns, licensing, and collaborations. This policy explains what data we collect and how we use it across the platform.

Visual Data Policy

Pitchfork uses AWS Rekognition to analyze facial attributes in creator profile photos. We analyze expressions, smile, eye contact, pose quality, and image sharpness to generate derived compatibility scores. We never store raw facial geometry, biometric templates, or facial recognition identifiers. Derived scores are stored as numerical values only. You may opt out at any time by going to Settings and disabling VisualIQ™. Upon opt-out all derived scores are deleted from our systems within 30 days.

Your choices

You can manage account privacy preferences, leaderboard visibility, and VisualIQ™ consent from your settings page.