Frequently Asked Questions

Pitchfork is a creator marketplace where talent uploads video pitches, licenses their digital identity through LikenessDNA™, and closes brand deals on the platform. Brands, studios, and agencies use Pitchfork to discover creators, run campaigns, and negotiate with legal infrastructure built in.

Creators and influencers who want brands to come to them. Entrepreneurs pitching ideas Shark Tank style. Job seekers replacing résumés with video pitches. Brands scouting and closing deals with verified talent. Agencies and talent reps managing multiple clients on Pitchfork Agency.

Pitchfork has a free tier for creators and brands. Paid plans unlock advanced features and a platform fee applies to closed deals.

LikenessDNA™ is Pitchfork's full digital-identity licensing system. You organize clips into a personality library, set minimum fees by usage type, and license your face, voice, and mannerisms to brands, studios, and agencies. You keep ownership — every license is tracked in Deal Desk.

These are two separate trust signals. Identity verification is optional: a one-time $9.99 check via Stripe Identity that confirms you are a real person (about 30 seconds, similar to a quick selfie verification). The Verified deal badge is earned — never purchased — when you close your first deal on Pitchfork and both sides confirm it in Deal Desk. You can have either, both, or neither on your profile.

Several ways brands find you on Pitchfork: Your Marketplace Profile — Keep it current. Brands browse and filter by category, niche, location, and creator score. A complete profile with a pitch video ranks higher than an empty one. Open Campaigns — Brands post campaigns looking for specific creators. Browse open campaigns, apply directly, and pitch on your terms. This is the fastest path to a deal. VisualIQ™ Score — Your on-camera presence score signals professionalism to brands filtering for quality. The higher your score, the more visible you are in brand discovery. Identity Verification — Verified creators earn a trust badge that brands filter for. Getting verified moves you to the top of brand searches. Deal History — Every closed deal builds your track record on Pitchfork. Brands filter for deal-verified creators — creators who have actually closed and delivered. Your history becomes your credibility. The more active you are, the more visible you become.

VisualIQ™ scores your on-camera presence across dimensions like authority, camera magnetism, brand safety, and emotional range. Brands use these scores when filtering creators. VisualIQ™ is available on Creator Studio and above.

AI Market Intelligence™ shows how well you fit live brand market profiles — including creator-brand fit scoring and an Emerging Creator Score that tracks momentum. It helps you understand where to pitch before you reach out.

When a brand wants to license your likeness they submit a request through Pitchfork. You review the terms, approve or decline, and if approved the deal is closed inside Deal Desk. Platform fees depend on your plan tier and are baked into deal amounts.

Pitchfork supports multiple pitch types, built for every kind of creator: Brand Collaboration — For creators seeking sponsorships, partnerships, and paid campaigns with brands and agencies. License My Likeness — Let brands use your face, voice, and content in AI-generated campaigns and ads — on your terms. NIL Deal — For athletes monetizing their personal brand through endorsements, appearances, and collaborations. Campaign Submission — Direct response to a brand's open campaign brief. Show them why you're the right fit. Pitch Your Idea — Shark Tank-style. For entrepreneurs, founders, and inventors with a concept, product, or business to present to investors and brands. Collab Request — Creator-to-creator. Propose a joint project, co-production, or partnership. Cover Letter — A video pitch that replaces your resume. Face-to-camera, no paper required. And more coming soon.

Pitchfork uses AI to write a tailored script based on your pitch details then generates a professional AI video using your likeness and voice. The process takes about two minutes. AI video generation is available on the platform; pricing details are shared at signup.

This is where you list brands you have worked with in the past. You add the brand name, your role, the year, and a verification link such as a campaign URL or press mention. Brands can log in and confirm or deny past collaborations. Verified entries show a green checkmark on your public likeness.

Brands can send a connection request through your likeness. If you have Allow Direct Contact enabled they can message you directly. All communication and deal negotiation happens inside Pitchfork — no need to share personal contact information until you are ready.

Yes. Pitchfork uses industry-standard security for all data storage and payment processing. Your personal contact information is never shared with brands without your explicit consent.

On your likeness page in the Likeness Library section you can set minimum licensing fees by usage type. You can update these rates at any time.

Every deal closed on Pitchfork is backed by Pitchfork Protect™ — your usage terms are legally timestamped and stored at the point of agreement, giving you a verified record of exactly what was authorized. If a brand steps outside those terms, you have documentation to act on. For high-value deals, we recommend working with a lawyer. Formal dispute resolution is on our roadmap.